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Tesco Launches Cash For Gold Jewellery

The Tesco Gold Exchange has recently launched a new cash for gold scheme where customers can trade in 9ct gold jewellery at £10 per gram. The service has so far only been soft launched just before Christmas at some 15 stores as well as online, but the Christmas break has already seen a better offer for customers with the new rate superseding a previous rate of £7.81 per gram for 9ct gold.

The new scheme is reported to be targeted at people with unwanted gold jewellery that they feel they’re unlikely to ever use or wear, allowing them to free up the cash to spend on something they may find a bit more worthwhile. Tesco’s hopes to actually make a positive impact on the cash for gold market by offer customers a fair deal, and therefore reducing the opportunity for some companies to set extortionate rates.